The holiday season is here and that means holiday shopping has begun. Gift cards make great gifts for
family, friends, and business colleagues and they are a great revenue generator for businesses. If your
business is on the fence regarding gift cards, here are 5 reasons why you should:
1. Increase traffic to your store – Gift cards bring at least 2 people to the store for each sale; the
person purchasing the gift card and the recipient. Additionally, if a customer makes a purchase
but still has an unused balance, they are more likely to return and shop to redeem any unused
2. Boost revenue – Customers with a gift card see it as having free money so they are not as price
sensitive when they shop. 2 out of 3 people will spend more than the gift card value.
3. Increase brand awareness – When a customer loves a brand, they share the brand with their
friends and family. Gift cards are a word-of-mouth advertising opportunity, allowing your
existing customers to support your business, and spread brand awareness through the purchase
of gift cards.
4. Gift cards reduce fraudulent sales activity – Plastic gift cards versus paper certificates cannot be
duplicated. Additionally, gift cards do not contain any customer information that can be
5. Unused gift cards are profit to your business – 10% - 19% of gift card balances are not fully
redeemed and around 6% of gift cards are never used.
Gift cards can help your business grow in a variety of ways! If you are in need of a gift card program,
MoxiePay can help!