The holiday season is here and that means holiday shopping has begun. Gift cards make great gifts for
family, friends, and business colleagues and they are a great revenue generator for businesses. If your
business is on the fence regarding gift cards, here are 5 reasons why you should:
1. Increase traffic to your store – Gift cards bring at least 2 people to the store for each sale; the
person purchasing the gift card and the recipient. Additionally, if a customer makes a purchase
but still has an unused balance, they are more likely to return and shop to redeem any unused
balance.
2. Boost revenue – Customers with a gift card see it as having free money so they are not as price
sensitive when they shop. 2 out of 3 people will spend more than the gift card value.
3. Increase brand awareness – When a customer loves a brand, they share the brand with their
friends and family. Gift cards are a word-of-mouth advertising opportunity, allowing your
existing customers to support your business, and spread brand awareness through the purchase
of gift cards.
4. Gift cards reduce fraudulent sales activity – Plastic gift cards versus paper certificates cannot be
duplicated. Additionally, gift cards do not contain any customer information that can be
stolen.
5. Unused gift cards are profit to your business – 10% - 19% of gift card balances are not fully
redeemed and around 6% of gift cards are never used.
Gift cards can help your business grow in a variety of ways! If you are in need of a gift card program,
MoxiePay can help!
