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5 Reasons why your business should have a gift card program

The holiday season is here and that means holiday shopping has begun. Gift cards make great gifts for

family, friends, and business colleagues and they are a great revenue generator for businesses. If your

business is on the fence regarding gift cards, here are 5 reasons why you should:

1. Increase traffic to your store – Gift cards bring at least 2 people to the store for each sale; the

person purchasing the gift card and the recipient. Additionally, if a customer makes a purchase

but still has an unused balance, they are more likely to return and shop to redeem any unused


2. Boost revenue – Customers with a gift card see it as having free money so they are not as price

sensitive when they shop. 2 out of 3 people will spend more than the gift card value.

3. Increase brand awareness – When a customer loves a brand, they share the brand with their

friends and family. Gift cards are a word-of-mouth advertising opportunity, allowing your

existing customers to support your business, and spread brand awareness through the purchase

of gift cards.

4. Gift cards reduce fraudulent sales activity – Plastic gift cards versus paper certificates cannot be

duplicated. Additionally, gift cards do not contain any customer information that can be


5. Unused gift cards are profit to your business – 10% - 19% of gift card balances are not fully

redeemed and around 6% of gift cards are never used.

Gift cards can help your business grow in a variety of ways! If you are in need of a gift card program,

MoxiePay can help!


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